Enrobe - Ecommerce Store Web & App
Enrobe - Ecommerce Store Web & App
Role
Product Designer
Client
Enrobe Store
Year
2021
Tools
Figma
The Problem
- Users struggled to quickly discover fashion items that matched their style, size, and availability.
- Purchasing premium clothing for one-time occasions was expensive, while rental options lacked trust and convenience.
- Existing fashion e-commerce platforms offered complex browsing, filtering, and checkout experiences.
- Customers had limited confidence in product quality, availability, and return policies when renting apparel.
- The business needed a unified experience that supported both buying and renting products without increasing user friction.
The Solution
- Designed a unified shopping experience that allows users to seamlessly buy or rent fashion products from the same product page.
- Improved product discovery through advanced search, category filters, brand selection, and personalized recommendations.
- Created an intuitive rental flow where users can select rental dates, delivery schedules, and return dates before checkout.
- Simplified the checkout experience with a streamlined multi-step flow optimized for both purchase and rental journeys.
- Increased customer confidence by highlighting product condition, availability, delivery information, and flexible return options throughout the experience.
Impact & Results
- Reduced friction in the buying and renting journey through a simplified user experience.
- Improved product discoverability, enabling users to find desired items faster.
- Increased user confidence with transparent rental policies and product information.
- Created a scalable e-commerce experience supporting both fashion purchases and rentals within a single platform.
- Helped align customer needs with business goals by introducing an intuitive rental model that encourages repeat usage and higher customer engagement.
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